Solve Cleaning
Solve Cleaning is a professional commercial cleaning company that provides specialized janitorial and maintenance services for businesses. They focus on delivering consistent, high-quality cleaning solutions for offices, retail spaces, and corporate environments, aiming to expand their B2B client base through direct digital outreach.
RESULTS
CLIENT OVERVIEW
CLIENT OVERVIEW
Solve Cleaning is a trusted commercial cleaning service provider with a mission to simplify facility management for businesses. Their primary focus is on serving offices, retail chains, and commercial properties with reliable, professional cleaning solutions. To accelerate growth, Solve Cleaning partnered with us to strengthen lead generation through direct Email and SMS marketing campaigns targeted at B2B prospects.
Results Achieved
Through strategic Email and SMS campaigns, Solve Cleaning achieved strong and measurable outcomes: 108 total leads generated, 95 qualified leads identified, and a 38% conversion rate—well above industry averages for cold outreach in the B2B cleaning sector. These results helped the company secure high-value commercial clients and build a repeatable system for ongoing lead generation.
OUR PROCESS
PHASE 1: Knowledge Transfer & Niche Finding
We began by conducting deep-dive sessions with Solve Cleaning's leadership to understand their service strengths, geographic priorities, and client preferences. Based on this, we identified profitable niches such as office complexes, retail outlets, and healthcare facilities within target areas. Buyer personas were developed to ensure highly personalized outreach.
PHASE 2: Email & SMS Campaign Setup
Our team designed professional, conversion-focused email templates and concise SMS messaging scripts. Each communication highlighted Solve Cleaning's reliability, efficiency, and tailored B2B solutions. We integrated tracking systems to monitor engagement and ensured segmentation between industries, allowing for targeted messaging to different decision-makers such as facility managers and business owners.
PHASE 3: Campaigns Live & A/B Testing
The campaigns were launched with structured A/B testing across subject lines, message tone, call-to-actions, and delivery times. We closely monitored open rates, click-through rates, and direct responses, refining the approach in real time. This data-driven experimentation allowed us to identify the most effective variations and maximize engagement with commercial prospects.
PHASE 4: Ongoing Optimization & Growth
Following initial success, we implemented continuous optimization by adjusting targeting, refreshing messaging, and scaling the best-performing campaign versions. Regular reporting and client feedback ensured alignment with Solve Cleaning's goals. The iterative improvements sustained lead quality and supported consistent growth in B2B client acquisition.
FINAL OUTCOME
Solve Cleaning now has a proven digital lead-generation engine that continues to bring in high-quality B2B opportunities. By leveraging a phased approach—starting with strategy and ending with optimized automation—they achieved a 38% conversion rate and secured long-term commercial contracts.
RESULTS
AFTER Whizoid Studio MANAGEMENT
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